Celebrate art's transformative power with this four-color screen print by General Idea, created on the occasion of the CIRCA 20:21 commission VIDEOVIRUS.
Founded in the late 1960s by AA Bronson, Felix Partz, and Jorge Zontal, General Idea challenged societal norms through mediums like theatrical performance, magazines, and television shows, blending humour with incisive critique.
"Great AIDS" is an historic example of the collective's activism surrounding the AIDS epidemic. Inspired by Robert Indiana's LOVE motif, General Idea appropriated the image in 1987 to raise awareness about AIDS, a disease shrouded in silence and stigma.
“Our idea was that this was a kind of advertising campaign for a disease that nobody wanted to talk about at the time,” Bronson has recalled. The logo was widely reproduced, plastered on streets, subways, magazines, and lottery tickets, aiming to normalise discussion around AIDS.
Add a piece of groundbreaking activism to your collection and celebrate the power of art to provoke change and challenge perceptions.
EDITION SIZE
Edition of 21 (+5 APs)
DIMENSIONS
Unframed: 500 x 520mm
MEDIUM
3-colour silkscreen print on Somerset 300gsm paper
AUTHENTICATION
Individually signed (lower right corner) and numbered (lower left corner).
CERTIFICATE OF AUTHENTICITY
Arrives with a numbered (1-21), stamped and dated certificate of authenticity.
RELEASE DATE
1 December, 2021
SHIPPING AND TAXES
Free shipping on Great AIDS. Orders may take up to 3 weeks to arrive in the post. Taxes are calculated at checkout and based on your location. For international orders, you may be subject to import duties, taxes, and delivery service charges levied once a shipment reaches your country. You must bear any such additional charges for customs clearance.
